Over the past centuries, we have evolved from the mere existence of primitive hunters and laborers into a society of technical savvy humans. Each new generation looks back at the last to proclaim an excellence in the forward moving progress of the given day. Unfortunately, our once fertile forests are turning barren and our oil surplus that makes the awesome plastics of today, now out paces the gasoline usage in vehicles. A new society is needed and some members of the contemporary furniture field have found a way to start the battle.
Orange22, a Los Angeles based design firm that was founded in 2000, decided that it was time to give back to society and our world to begin the much needed change. Their newly released project referred to as Blank Canvas Project is doing just that. Chosen icons in the professional art world are stamping their personal mark of design, making it possible for everyone to enjoy a piece of signature art in their home that is both unique and functional.
Leading Orange22 into a new society is a dedicated staff that have been challenged by using the ingenuity and creativity that they are known for. Armed with only their skills, providing solutions for traditional furnishings without harming the environment is a large feat in itself but these artists are going one step further. Fighting problems of social plight, such as cancer, AIDS and other worldwide problems are dreams that they have chosen to tackle.
The Botanist Blank Canvas Project was created by Dario Antonioni, Founder and Creative Director of Orange22, and has taken the furniture industry by storm. Starting with a basic curved bench made of industrial-grade aluminum and enamels, designers of the professional art world are stamping their personal mark of design, using only a remarkable type of water jet technology. Sharing profits from sales to charities and social causes makes this program beneficial to all.
Such recognized names as Massimo and Lella Vignelli, Milton Glaser and Clause Zellweger leave their individualized signature on each piece offered. Owning a work of art by these greats is not only desirable but functional, as well. Sturdy, lightweight, and environmentally friendly, the bench, coffee table or end table can grace a furniture grouping or stand alone in any home or office.
Dario hopes that his doctrine of utilizing collaboration to create positive change will resonate beyond the design community, modern furniture, and ultimately help to affect and inspire the greater global community. Orange22 has plans for Botanist in the future, as well. Antonioni is currently working on a book called A Decade of Botanist: A Philanthropic Product, 80 designers and 80 foundations and how we've helped change the world. - 17944
Orange22, a Los Angeles based design firm that was founded in 2000, decided that it was time to give back to society and our world to begin the much needed change. Their newly released project referred to as Blank Canvas Project is doing just that. Chosen icons in the professional art world are stamping their personal mark of design, making it possible for everyone to enjoy a piece of signature art in their home that is both unique and functional.
Leading Orange22 into a new society is a dedicated staff that have been challenged by using the ingenuity and creativity that they are known for. Armed with only their skills, providing solutions for traditional furnishings without harming the environment is a large feat in itself but these artists are going one step further. Fighting problems of social plight, such as cancer, AIDS and other worldwide problems are dreams that they have chosen to tackle.
The Botanist Blank Canvas Project was created by Dario Antonioni, Founder and Creative Director of Orange22, and has taken the furniture industry by storm. Starting with a basic curved bench made of industrial-grade aluminum and enamels, designers of the professional art world are stamping their personal mark of design, using only a remarkable type of water jet technology. Sharing profits from sales to charities and social causes makes this program beneficial to all.
Such recognized names as Massimo and Lella Vignelli, Milton Glaser and Clause Zellweger leave their individualized signature on each piece offered. Owning a work of art by these greats is not only desirable but functional, as well. Sturdy, lightweight, and environmentally friendly, the bench, coffee table or end table can grace a furniture grouping or stand alone in any home or office.
Dario hopes that his doctrine of utilizing collaboration to create positive change will resonate beyond the design community, modern furniture, and ultimately help to affect and inspire the greater global community. Orange22 has plans for Botanist in the future, as well. Antonioni is currently working on a book called A Decade of Botanist: A Philanthropic Product, 80 designers and 80 foundations and how we've helped change the world. - 17944
About the Author:
Designers in modern furniture have found a way to preserve precious resources of our planet while helping multitudes in need. Find out more about Orange 22 and how they are stimulating a much needed change by going to www.GoContempo.com.
