There are several strategies that can be used to get to the top of Google. It is actually much easier that many would believe. It is simply amazing how many sites are ranked where they are by luck, very few are ranked for keywords because they are trying to be. The purpose of this writing is to give you things you can work on to directly affect your rankings.
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
So what can you control when it comes to SEO?
- The title of your page. This is probably the most influencing factor. Pick 5 phrases you want to rank for. Word them in a manner that you don't repeat words but makes sense. Try to use less than 9 words.
- Your body text. Make sure that in your body text you use each keyword at least once that you want to rank for. I am not one of those it has to be in H1 tags or Bold. Honestly I think those carry so little weight that unless you are at number 2 and want to move to number 1 then you might do it. The fact is these arent the difference between being on page 10 and page 1.
- The filenames you use are important. Do not put things like sessions or log tail URLS in your file names. This causes the engines to index your pages seperately which hurts rankings.
- Your links. The sites that link to you are within your control for the most part. One way is link bait. If you can design something that people will link to then your rankings will improve. The downside is you need to create something nobody else has. I don't do that well. I use article submission, this gives me full control over how people link to me.
Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings - 17944
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
So what can you control when it comes to SEO?
- The title of your page. This is probably the most influencing factor. Pick 5 phrases you want to rank for. Word them in a manner that you don't repeat words but makes sense. Try to use less than 9 words.
- Your body text. Make sure that in your body text you use each keyword at least once that you want to rank for. I am not one of those it has to be in H1 tags or Bold. Honestly I think those carry so little weight that unless you are at number 2 and want to move to number 1 then you might do it. The fact is these arent the difference between being on page 10 and page 1.
- The filenames you use are important. Do not put things like sessions or log tail URLS in your file names. This causes the engines to index your pages seperately which hurts rankings.
- Your links. The sites that link to you are within your control for the most part. One way is link bait. If you can design something that people will link to then your rankings will improve. The downside is you need to create something nobody else has. I don't do that well. I use article submission, this gives me full control over how people link to me.
Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings - 17944
