Friday, January 23, 2009

How do I get out of the Google Sandbox

By Brent Sweet

If you have ever read anything on search engine optimization or tried it, chances are you have been told about the famed Google Sandbox. The fact is nobody at Google has ever admitted that it exists, and nobody really has proof. It is believed by some that Google has some sort of filter that prevents websites from being ranked good when they are new, to prevent spam sites.

Does it exist? I dont really know. The only way to tell is to do such good optimization that it would put your site at number one in a single day. I am pretty sure that nobody can do that.

My thing is I had a site that got to the first page of Google for a competitive word in less than thirty days. I will tell you that about 2 weeks after registering the domain I was indexed at about 110 and then I jumped to 40. Is that the sandbox? Maybe. But the key is 2 weeks after that I was at number 10. I think that may have been a result of increased optimization efforts, not a sandbox.

In conclusion, I think the sandbox is not there. If it does exist it doesn't take a site long to get out of it if you know how to optimize offsite correctly. I don't think there is anybody out there that can expect going into it that they should be on page 1 in less than 30 days. Most places say 3-6 months.

I think what people refer to as the sandbox is simply the fact that it takes a little time to outrank sites that have been indexed for some time. I mean the fact is to get a higher ranking you have to pass sites that were there before you. - 17944

About the Author: