I believe one of the best copywriters who ever lived was Gary Halbert. He wrote some of the most profitable letters and space ads on history. And, on top of all that, he was a fantastic teacher of copywriting as well.
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What's the best course of action?
Well, maybe you can study horse racing. Maybe you can spend years around the best horse trainers to find out what their secrets are. Maybe you can get in with the inner circle of horse racing. But is all of that time, work and stress necessary? Not at all. There is a much more hassle-free method to getting everything you need to know about horse racing.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
That's the way to do it.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
What we're talking about here is referred to as swiping in advertising circles. The process simplifies everything for the ad writer. Halbert was big on swiping. He taught it during a copywriting seminar in the mid 1990's. Almost the entire even was about the process of how to swipe to create your own profitable ads.
Look, if you don't want to become a top notch copywriter and don't have time to learn all the formulas, etc. then swiping is the way to go. All you have do is learn how to do it right.
Do that and you'll experience these benefits...
** You'll eliminate writer's block forever. Because now youll access a starting point for your ads. You wont be guessing at what to write. The swipes reveal exactly what to write in your ads to make them effective and responsive.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
The moral of the story is: start swiping. - 17944
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What's the best course of action?
Well, maybe you can study horse racing. Maybe you can spend years around the best horse trainers to find out what their secrets are. Maybe you can get in with the inner circle of horse racing. But is all of that time, work and stress necessary? Not at all. There is a much more hassle-free method to getting everything you need to know about horse racing.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
That's the way to do it.
This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.
What we're talking about here is referred to as swiping in advertising circles. The process simplifies everything for the ad writer. Halbert was big on swiping. He taught it during a copywriting seminar in the mid 1990's. Almost the entire even was about the process of how to swipe to create your own profitable ads.
Look, if you don't want to become a top notch copywriter and don't have time to learn all the formulas, etc. then swiping is the way to go. All you have do is learn how to do it right.
Do that and you'll experience these benefits...
** You'll eliminate writer's block forever. Because now youll access a starting point for your ads. You wont be guessing at what to write. The swipes reveal exactly what to write in your ads to make them effective and responsive.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
The moral of the story is: start swiping. - 17944
About the Author:
Learn How To Write Ads that generate money and other stealth marketing secrets when going to www.JohnAnghelache.com.
