Monday, March 2, 2009

How To Pick The Right Wrinkle Cream For You

By Jen Hopkins

The prospect of choosing a wrinkle cream can be a daunting task. There are many choices at the drugstore, and even the grocery store has a large selection. You see offers for wrinkle creams that are only available online, or hear your friend talking about how much she loves the product she orders through one of those network marketing organizations. Should finding the right product for you be left to chance?

Almost all wrinkle cream marketing contains the same claims. There isn't a manufacturer that doesn't think their cream works to reduce fine lines. They all say that their product will delay signs of aging. Every anti aging cream is meant to make you look younger in a relatively short time. Therefore, going by the manufacturer's claims doesn't help you very much.

Then there's word of mouth. This approach seems more promising, since you are at least hearing from people who have tried the product. If they say it works, they are basing it on personal experience. Ideally, they would be people you trust, so you can believe in their endorsement.

The problem is that nobody has that many friends and relatives. Combined, your acquaintances barely make a dent in the plethora of wrinkle reducing products. There is also the fact that people's skin is different, and what works wonder for your neighbor might turn out to be utterly ineffective for you.

Is there a solution to this dilemma? Information from scientific studies is usually only disseminated through marketing claims, so you only hear about the studies that showed a particular product to be effective. About other products you may hear no information at all. If only there were a source of independent information!

Over the counter wrinkle creams are usually only tested in a before and after study, where you look for any effect of the treatment. If it were a prescription product, it would also have to be compared to a simple moisturizer to see if it delivered any additional advantage, but this is not done with most drugstore products.

Fortunately, there is some information available about most common anti-wrinkle ingredients. A type of vitamin A known as retinoids, used in some prescription products, has shown promise, and can be found in some drugstore products as well. It has been shown to be effective for many users, though it may take up to a year for the full effect to be seen. Hydroxy acids and antioxidants have also been tested, though they may not be quite as effective.

Generally, most of the effect of wrinkle creams tends to come from their moisturizing and protecting effects on the skin. This doesn't require fancy 200 dollar products. It could make economical sense to try the cheaper options first, in case they deliver the effect you are looking for. They very well may, as there have been tests that showed little difference between exclusive anti-aging products and less expensive drugstore moisturizing creams. - 17944

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